November 3-4, 2024 – Moscow was buzzing as leading vape brands ELFBAR and LOST MARY showcased their latest groundbreaking products at the VAPE CLUB SHOW, highlighting cutting-edge features designed to shake up the vape game. From adjustable experiences to a move into the open-system category, the innovations on display promise to redefine adult vaping.
ELFBAR and LOST MARY didn’t just show up—they leveled up. With a range of innovative, user-focused products, these brands are tackling adult smokers' evolving preferences head-on. Among the stars of the show were devices with customizable settings, enabling vapers to tweak their experience for more personal satisfaction.
Jacques Li, global spokesperson for ELFBAR’s parent company, iMiracle, was excited about the possibilities:
"Russia’s vaping market is expected to soar past $1.2 billion in 2024. We’re here to deliver tech and flavor innovations that resonate with local adult users. It’s about meeting and exceeding their expectations.”
Already a household name in Russia since entering the market in 2020, ELFBAR is known for its quality disposable vapes. But now, they’re pushing boundaries with their first-ever open-system device: the ELFX series.
Powered by cutting-edge Dual Mesh technology, the ELFX PRO model boasts a robust 45W output, giving users an uncompromising performance. This move signals ELFBAR’s commitment to making vaping more accessible while ensuring premium quality.
The ELFBAR Booster, another showstopper, takes customization to the next level. It’s packed with features like a side display for tracking e-liquid levels, Triple Mesh coils for an enhanced vaping experience, and a lifespan of up to 30,000 puffs. Want more control? The Booster’s three-tier adjustable nicotine concentration lets users tailor their vaping sessions to suit their needs.
Meanwhile, ELFBAR’s e-liquid line, ELFLIQ, debuted with 20 tantalizing new flavors designed to pair perfectly with the ELFX series. From fruity explosions to classic tobacco blends, these options provide the same beloved flavor profiles as their disposables but in an open-system-friendly format.
LOST MARY isn’t here to play—it’s here to dominate. Created in 2021, the brand has already charmed millions of adult vapers in over 50 markets worldwide. After hitting the Russian scene in 2022, LOST MARY has become a fan favorite thanks to its fresh designs and bold innovations.
Take the LOST MARY MIXER, for instance. It’s the first-ever vape with adjustable flavors. Users can mix and match two different flavors in three unique ratios, giving them six total flavor profiles to explore. Combine that with adjustable power modes—regular or intense—and you’ve got a device that’s all about flexibility.
Another head-turner was the LOST MARY MO20000 PRO. This device sports a sleek, high-resolution animated display that keeps vapers in the loop on e-liquid and battery levels. With a 20,000-puff capacity and power adjustment between 13W and 25W, the MO20000 PRO delivers a next-level vaping experience. And if that’s not enough, the limited-edition Space Series adds exclusive new flavors designed for adventurous palates.
For LOST MARY, it’s not just about hardware—it’s about taste. The brand has built an impressive library of over 1,000 unique flavors, ranging from classic profiles to daring new combinations. By balancing bold tastes with safety and quality, LOST MARY continues to satisfy the ever-expanding flavor cravings of adult users.
Since its founding in 2007, iMiracle has grown from a promising exporter to a leader in the global vape industry. Between 2018 and 2021, the company pivoted from wholesale exports to developing world-class brands like ELFBAR and LOST MARY. Now, it operates in over 100 markets and serves more than 50 million adult users worldwide.
One key to this success is iMiracle’s focus on innovation and compliance. By combining cutting-edge R&D with a commitment to harm reduction, the company has positioned itself as a responsible leader in the vape industry.
"This isn’t just about creating products—it’s about creating solutions," Li explained. "We aim to provide adult smokers with alternatives that are both satisfying and safer."
The VAPE CLUB SHOW wasn’t just a showcase for tech—it was a statement. Brands like ELFBAR and LOST MARY are raising the bar for what adult users can expect from their vapes. With a focus on customization, flavor diversity, and accessibility, these innovations reflect a maturing industry that’s attuned to its audience.
For Russia’s rapidly growing vaping market, this event was a glimpse into the future. As demand for quality devices and unique flavors continues to rise, brands like ELFBAR and LOST MARY are ready to lead the charge.
So, if you’re a seasoned vaper or someone looking to ditch traditional cigarettes, keep an eye on these trailblazers—they’re just getting started.
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